The Business Case for green building: A review of the costs and benefits for developers, investors and occupants
Last updated on 29 Nov 2017
Research already acknowledged the many benefits of green building, mainly for the environment. But it was not clear whether it is possible to attach a financial value to those benefits, an information crucial to the real estate industry and the investment community.
Do green buildings attract a financial premium in terms of rental and sales value?
Are they more attractive to tenants and occupiers?
Are employees occupying green buildings more productive?
These are some of the questions addressed by the report “The business case for green business”, promoted by the World Green Building Council and sponsored by Grosvenor among others.
Research already acknowledged the many benefits of green building, mainly for the environment. But it was not clear whether it is possible to attach a financial value to those benefits, an information crucial to the real estate industry and the investment community.
In order to answer those initial questions, the report includes a review of the costs and benefits for developers, investors and occupants. And the findings leave no doubt: yes, there can be added a financial value to green building.
In what concerns the design and construction costs, building green does not necessarily mean spending more. Particularly if cost strategies, program management and environmental strategies are integrated in the process right from the start.
When the asset value is the issue, as investors and occupants become more knowledgeable about and concerned with the impacts of the construction, buildings with better sustainability credentials benefit of increased marketability. In some markets there is already evidence of emerging ‘brown discounts’, where buildings that are not green. Besides, building green has shown to be money saving in operational costs: this saving is achieved, for instance, through reduced energy and water use, exceeding any design and construction costs within a reasonable payback time. When the work productivity and health are at stake, the case is, once again, in favor of green buildings, with research concluding that green indoor attributes of workplaces can improve the well-being of the workers.
And this, ultimately, are business benefits.
The report also evaluates the risk mitigation associated with sustainability. Between the risks identified there are the regulatory ones, since many countries already have environmental guidelines for the construction industry that penalize inefficient buildings , the extreme weather events and changing tenants’ preferences that can question the resilience of the building and the risk of its obsolescence.
The study shows a business case for green buildings – it’s not just about saving the planet.
Prepared by the WGBC in cooperation with PRP, sponsoring partners included Skanska, Grosvenor and Estidama